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Alland Etienne

Marketing Research

Marketing Research

Issued by William Paterson University of New Jersey

to Alland Etienne

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Badge Description

Students who earn a Marketing Research Certificate will be able to: apply marketing research methods and techniques to solve marketing problems; analyze, interpret, and communicate marketing research findings to business functions and stakeholders; demonstrate knowledge of the ethical and legal issues surrounding the collection, sharing, and responsible use of customer data; analyze consumer behavior and decision-making processes; apply appropriate statistical techniques and deploy statistical software for data analysis and work collaboratively in a team environment.

Skills NACE Career Readiness Competencies: Critical Thinking; Technology; Team Work

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What Was Required to Earn This Badge

  • Courses Completed
    MKT 2100 Principles of Marketing (3 credits); MATH 1170 Business Math (3 credits); ECON 2100 Business Statistics I (3 credits) OR ECON 2110 Business Statistics II (3credits); MKT 4650 Marketing Research (3 credits).

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